Privacy Policy

1. The Protection of Privacy

The protection of privacy of those using our services is very important to SMSTech and we have implemented policies and procedures to ensure this protection. This Privacy Policy explains what kinds of client information we retain, how it may be used or disclosed, who we might share information with (including when we might send your information overseas), and your rights in relation to the information we collect, including how you can complain about a breach of your privacy.

The provision of personal information assists SMSTech to deliver a better personalised service to you, and it is for this primary reason that we make information related requests.

2. Collection of Information

We will not collect information in any way other than as set out in this Privacy Policy. The following information may be collected by SMSTech:

·       A user’s name and contact details (including postal address, telephone & fax numbers and email addresses);

·       Credit Card or bank account details of users wishing to pay their account via credit card or direct debit; and

·       Other details relating to the company or organisation that the user is an employee of, or is administering the SMSTech account on behalf of, if that information is reasonably necessary for our activities.

SMSTech does not store users credit card information. SMSTech substitutes the credit card details with a PCI compliant token to safeguard your details and provide you with the maximum level of security. SMSTech also stores information that our clients collect from their customers and staff, or any other contacts that users have in their contact list in our online portal.

This is an example of the type of personal information we collect through our clients:

·       Mobile number;

·       Names;

·       Other contact details, like email address.

SMSTech collects information from users when information is:

·       Entered by users online via our website or client portal;

·       Faxed or emailed to our offices;

·       Sent via conventional post; and

·       Collected over the telephone.

Clients may also upload personal information in a number of ways to our system, including;

·       Uploading a spreadsheet of individuals contact details;

·       Via an API integration with our messaging gateway;

·       Through manual data entry with our online portal.

Except as outlined in this Privacy Policy:

·       SMSTech is the sole user of the information collected from our clients; and

·       We do not use, share, sell or rent this information in any way.

3. Links & Cookies

SMSTech websites may contain links to other sites. SMSTech strongly recommends that users read the privacy statements of every external site that requests information that could be personally attributed to users. This Privacy Policy applies solely to the information collected directly by SMSTech and SMSTech is not responsible for the privacy policies of, or the use or disclosure of information that may be collected by any third party websites that users might visit as a result of following links from a website administered by SMSTech.

We use Google Analytics, Bing ads, Google AdWords Conversion tracker, and other services that place cookies on a browser across the website. These cookies help us increase the website’s effectiveness for our visitors. These cookies are set and read by third parties. We use Google and Bing Webmasters, data from Google Analytics Demographics, Interest Reporting and third party audience data to help us understand how people find and use our site. This data is used to provide better services and more relevant content to our users based on demographic and interest data.

We also use Remarketing with Google Analytics to advertise online including the Google Adwords tracking cookie. This means we will continue to show ads to you across the Internet, specifically on the Google Display Network (GDN). As always, we respect your privacy and are not collecting any identifiable information through the use of Google’s or any other third party remarketing system. Using the Ads Settings, visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads. You can opt out of Bing ads within Bing profile settings.

We and our third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to:

·       Inform, optimise, and serve ads based on your past visits to our website; and

·       Find out how ad impressions, ad services, and your interactions with these ad impressions and ad services are related to visits to our site.

You may opt out of Google’s use of cookies by visiting the Ads Preferences Manager. Also, you can opt out of other third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page. You can prevent your data from being collected by installing the Google Analytics Opt Out add-on.

A cookie is a small data file stored on a user’s computer containing generic information about the user, but not any personally identifiable information. SMSTech reserves the right to use this information, such as the IP address of visitors to our site, to analyse trends and best administer usability of our websites to keep them relevant and useful. We also use a session cookie to remember a user’s login to the SMSTech website or portal to improve usability. SMSTech does not share, sell or rent this information in any way subject to the exceptions outlined in this Privacy Policy.

4. Trial Users

In order to trial SMSTech services, users may be required to first complete an online registration form. The information collected during this process is used to contact the user regarding services that they have expressed interest in or provision the trail service. SMSTech will handle that information in accordance with this Privacy Policy.

5. Purpose of Collection and Sensitive Information

SMSTech collects information from users in order to provide a quality SMS service, and to perform related administrative and billing support. In addition to the sources of information referred to above, SMSTech also collects information relating to the use of our various services (including product usage, system and log files) in order to further enhance the performance and development of our SMS products. We also use data from Google Analytics Demographics, Interest Reporting and third party audience data to help us understand how people find and use our site. This data is used to provide better services and more relevant content to our users.

We collect, hold, use and disclose your personal information for the following purposes connected with our business operations, which include to:

·       verify your identity;

·       facilitate provision of our products and services to you;

·       address or respond to any requests from you;

·       inform you of existing and proposed products and services which we provide;

·       develop and improve the quality and scope of the products and services we provide, and seek your feedback;

·       handling complaints and disputes;

·       detecting, investigating and preventing fraud;

·       provide you with access to protected areas of our website;

·       assess the performance of the website and to improve the operation of the website;

·       conduct business processing functions including providing personal information to our related bodies corporate, contractors, service providers or other third parties;

·       undertake administrative activities, marketing (including direct marketing), planning, product or service development, quality control and research, including by us and our related bodies corporate, contractors or service providers;

·       to provide your updated personal information to our related bodies corporate, contractors or service providers;

·       update our records and keep your contact details up to date; and

·       comply with any law, rule, regulation, lawful and binding determination, decision or direction of a regulator, or in co-operation with any governmental authority.

Your personal information may be used so that we, our wholly owned subsidiaries, agents and contractors can provide you with information about our products and services (including by way of direct mail, telemarketing, email, SMS and MMS) or to request your feedback for promotional purposes. You always have the right to opt-out of receiving such information. You may exercise that right by contacting us.

We may also use your personal information for purposes related to those described above which would reasonably be expected by you.

We will not use your information for purposes other than those described above unless we have your consent or as permitted by law (including for law enforcement or public health and safety reasons).

SMSTech does not collect sensitive information from users such as information relating to a person’s race, religion, beliefs or sexual preferences, and any attempt by SMSTech or its agents to collect such information should be reported to SMSTech’s Privacy Officer immediately (contact details appear in Section 12 below).

6. Message Content & Third Party Information

SMSTech also stores the content of the messages sent by all users. SMSTech does this in order to be able to answer your queries, troubleshoot issues and ensure compliance with your contract and relevant laws. This information is treated as strictly confidential and is not accessible by users, or by SMSTech staff members without the prior consent of the administrator of the SMSTech account.

Furthermore, any information owned by users that is stored within SMSTech infrastructure, including users customer or staff databases, is also treated as strictly confidential and is not accessible by users, or by SMSTech staff members without the prior consent of the administrator of the SMSTech account.

7. Use and Disclosure

SMSTech treats information collected from users as strictly confidential. However, information may be disclosed to third parties in the following circumstances:

·       Where the user has consented to disclosure;

·       Where SMSTech is permitted or required by law to disclose, or it is in the interests of public safety to do so;

·       Where the disclosure is to a law enforcement agency, government agency, court or external adviser and SMSTech is permitted or required by law to do so;

·       Where SMSTech is of the belief that the user has breached obligations under Section 6 of our Terms and Conditions;

·       Where it is essential for a contractor to provide their services to us, in which case SMSTech will take all reasonable steps to ensure that the contractor maintains the integrity of this Privacy Policy.

In addition, SMSTech from time to time may use information collected to inform users about promotions, new services and features offered by SMSTech. However, SMSTech will not provide such information to external parties (other than as set out in this Privacy Policy), and will only use the information to contact clients directly, or through one of our software partners who integrate SMSTech technology into their own products.

If you do not wish to receive any information relating to promotions, new services and features offered by SMSTech, please contact our Support team at

8. Security of User Information

SMSTech takes all reasonable steps to protect user information from misuse, interference, loss and from unauthorised access, modification and disclosure. SMSTech’s websites and internal information management systems are designed with the aim of preventing user information from being disclosed by any unauthorised means. However, SMSTech users should note that the inherent nature of the Internet is such that the security of information cannot be guaranteed 100%.

Where SMSTech no longer needs your information, we will take reasonable steps to destroy or de-identify that information.

9. Access and Correction of User Information

SMSTech will take all reasonable steps to ensure that the personal information collected, used or disclosed is accurate, complete and up to date. Users have the right to access information held by wSMSTech that directly concerns the user. If this information is not accurate, complete and up to date, users may make a request to modify information. To make such a request, please contact our Support team at Generally, SMSTech will not charge a fee for providing access to users, however we reserve our right to charge a reasonable fee if our compliance with the request unreasonably consumes the resources of SMSTech. In addition, we may refuse access to information in some circumstances in accordance with the Australian Privacy Principles.

In order to access or change users information online, users are required to log in using their unique user name and password provided to them when establishing their SMSTech account. In order for users to gain access to their personal information over the telephone via SMSTech Support, users may be required to identify themselves via confirmation of the existing account details held by SMSTech.

10. Overseas Disclosure

In some circumstances, we may provide personal information to overseas recipients. While we use Telstra, Optus and Vodafone as our principal carriers, if you have enabled international roaming and are travelling, these carriers will forward your message to the relevant international carrier in the country you are visiting to allow us to provide our service to you while you are overseas. Under some circumstances we may use an international service provider, and forward your message to third parties in Germany and/or the United Kingdom (which are governed by EU privacy laws).

11. Consent and Changes to Privacy Policy

By providing SMSTech with information and using the services provided, users consent to the collection, use and disclosure of information in the manner described in this Privacy Policy. SMSTech may amend this Privacy Policy from time to time. We encourage users to check our Privacy Policy regularly as any changes will take effect when they are made or published on our website.

12. Complaints or Questions

If you would like to access or correct your information please contact our Support team at:

SMSTech Support

If you would like to make a request or complaint, or if you have any other questions about this Privacy Policy, please contact us:

Phone: 1300 552 703

Fax: 03 8677 9266


We will try to resolve issues as quickly as possible by responding to you by email, telephone or postal request. If we are unable to resolve your complaint to your satisfaction, you may contact the Office of the Australian Information Commissioner at or call
1300 363 992.

This Privacy Policy was last updated in January 2015.